Terms of Service
Last updated August 2026
Published so our terms are visible while counsel reviews them. Where a signed order form or agreement exists between Rinforza LLC and a customer, that agreement governs and takes precedence over this page.
1. Scope
These terms cover use of this website and, where no separate signed agreement exists, use of the Rinforza platform. "Rinforza", "we" and "us" mean Rinforza LLC, a North Carolina limited liability company. "Customer" means a business that has engaged us.
2. What the service is
Rinforza combines a customer's point-of-sale and e-commerce records into one customer database, and provides segmentation, email and text-message delivery, automated lifecycle messaging, loyalty, first-party reviews, and reporting on the revenue those activities produce.
3. Accounts and acceptable use
Customers are responsible for their account credentials and for the actions taken under them. You may not use Rinforza to send unlawful, deceptive or unsolicited bulk messages, to upload lists you have no lawful basis to contact, to impersonate anyone, or to attempt to gain unauthorised access to any part of the system.
4. Customer data
A customer's data remains that customer's. We claim no ownership of it. The customer grants us the limited licence needed to host and process it in order to run the service, and nothing beyond that: we do not use one customer's data to benefit another, do not sell it, and do not train models on it. We handle it as described in our Privacy Policy.
5. Who is responsible for what, in messaging law
This split matters, so it is stated plainly.
- The customer is responsible for having a lawful basis to contact the people on its lists, for the accuracy of the sender identity it configures, and for the content of what it sends.
- Rinforza provides the compliance machinery: a working unsubscribe link and one-click unsubscribe header on every marketing message, a permanent suppression list that survives data reloads, opt-in records for text messaging, and checks that refuse to send a message missing a required element.
Those tools do not transfer responsibility for a customer's list or content to us.
6. Intellectual property
The platform, its software and the Rinforza name remain ours. Nothing here transfers ownership of them.
7. Fees
Fees, billing periods and terms are set out in the applicable order form or agreement. Where none exists, no fees are payable and no service commitment is made.
8. Availability and disclaimers
We work to keep the service running and to back data up, but except where an agreement says otherwise the service is provided "as is", without warranties of any kind, express or implied, including merchantability, fitness for a particular purpose, and non-infringement. Deliverability in particular depends on mailbox providers we do not control, and no outcome is guaranteed.
9. Limitation of liability
To the maximum extent permitted by law, neither party is liable for indirect, incidental, special, consequential or punitive damages, or for lost profits or lost revenue. Where an agreement specifies a liability cap, that cap applies.
10. Indemnification
Each customer will defend and indemnify Rinforza against claims arising from its own message content, its lists, or its use of the service in breach of these terms.
11. Term and termination
Either party may terminate as set out in the applicable agreement. On termination we will, at the customer's request, return or delete their data, subject to the suppression-record retention described in our Privacy Policy.
12. Governing law
These terms are governed by the laws of the State of North Carolina, without regard to its conflict-of-laws rules.
13. Changes
We may update these terms; the date above will change. Material changes affecting a paying customer will be communicated directly.