Every screen, and what it is for.

The state of the business at a glance: customer count, revenue, and what is currently sending.

How your online presence is actually performing, pulled from Google Search Console, Google Merchant Center, Google Analytics, Microsoft Clarity and Shopify. One place instead of five logins.

Performance broken out by location. For a multi-store business this answers which store is actually growing, rather than which one feels like it is.

What the marketing did: reach, list growth, and, for each campaign, what the people it was sent to bought within 14 days, in store and online. The honest version of a results report.

Every customer plotted by postcode, so you can see where your trade area really is. It is usually not where people think, and it drives where mail and local advertising are worth spending.

People browsing your website who can be matched back to a known customer, so a return visit from an existing customer is not just an anonymous session.

Every unified profile. Search a name and see one person's whole history across the store and the website: lifetime value, order count, average order, days since their last visit, what they buy and from which department.

Email, text, mail and call consent are tracked separately, because someone can be happy with email and not with texts.

Groups defined by rules rather than built by hand, so they stay current on their own. Ours include lapsed in-store buyers, mattress replacement cycle, in-store-only-and-emailable, and high-value VIPs.

Sends a segment to Meta or Google as an advertising audience. Contact details are cryptographically hashed before they leave, and the whole list goes, with no share of it held back. What the people on it buy afterwards, in store and online, is tied back to the audience.

The list is exported and uploaded. It is not an automatic sync, and we will not describe it as one.

Everyone who has opted out, from any source, in one list. Checked before every single send, on every channel, and it survives a full rebuild of the customer database.

A boring screen carrying an important promise.

One-off sends. Pick a segment, write it, preview it, send it.

Everything is a practice run by default. Nothing reaches a real customer until someone deliberately switches it live.

Marketing that runs itself. Set up once, then it works every day without anyone touching it. Nine flows ship with the system: welcome, post-purchase check-in, browse abandonment, win-backs at twelve and twenty-four months, review requests, complete-the-room, post-delivery care and protection, and a first-order lead nudge.

All nine arrive switched off — you preview each one and turn it on from the Flows screen when you are ready. Every flow can also be switched back off at any time.

All of it runs against the whole customer list, not only the online buyers, which is the part that saves an owner the most time.

Shipping every flow disabled is deliberate: nothing starts messaging your customers because it was installed. What is running on any given account is whatever its operator has since turned on.

Pop-ups and forms on your website that collect an email address or phone number, landing straight in the customer database with the consent they gave recorded beside them.

Asks customers for a review after they buy, sending each one to the right listing for the store they bought from — Google, in our case, with a review link set per location in Settings.

The ask comes from the customer database rather than from your website, so people who bought in a showroom get asked as well as people who ordered online. For a retailer whose selling happens in person, that is the majority of customers a website-based review tool never reaches at all.

Reviews driven to Google build your Google rating, and Google keeps them. That is a deliberate choice rather than a limitation - a public rating is what most shoppers actually check before visiting a showroom.

Points, tiers and discount-code rewards, built on the same profiles so points earn on in-store purchases as well as online.

Wiring the reward codes into your own checkout is setup work. It is not instant.

Banners and product recommendations on your website that change based on who is looking: what they bought before, and what usually gets bought alongside it.

Promotional and automatic texts, with opt-in and opt-out enforced by the system rather than by whoever is sending.

Live and sending in production. Carrier registration for your own business number takes several weeks and is part of setting up, so texting is the last channel a new customer switches on.

Links to your point-of-sale system and online store, your sending addresses, and the switch that takes email and texts from practice mode to live.

Who can log in and what they can do. Three roles: full access, internal view-only, and a reports-only role built for outside agencies that sees the dashboard, insights, stores and reports.

The reports-only role has no access to customer records and no exports. The ordinary view-only role can still download the whole customer list - pick deliberately.